13 Best Purple Shampoos To Fight Brassy Hair

purple shampoo on brown hair

After use, our hair was smooth, soft, and shiny, with luminous color. The paraben- and sulfate-free formula has violet pigments and silk proteins to nourish and tone brassiness, and it didn’t strip our hair even after two shampoos. It also has a great, clean scent, which makes using it every day an even better experience. No matter what color you dye your hair, you should use a color-safe shampoo and conditioner in the shower. To incorporate a purple shampoo into your routine, simply swap one of the products we rounded up ahead for your regular shampoo.

Drybar Blonde Ale Brightening Purple Shampoo

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As a dynamic husband and wife duo behind Curl Centric, our passion for curly hair has fueled a transformative journey. From intricate hair care routines to the simplicity and delight of embracing natural curls, Curl Centric is a beacon for the curly hair community, offering resources for hair growth, care, styling, and support. Kenneth Byrd, with a BS in Accounting and Management Information Systems and an MBA from the University of Alabama at Birmingham, has over 15 years of experience and is a recognized authority in hair care. Co-founder of Curl Centric® and Natural Hair Box, Kenneth has dedicated himself to promoting ethical and scientifically-backed hair care practices. Rigorous editorial guidelines, industry recognitions, and features in numerous media outlets evidence his expertise.

Oribe Bright Blonde Shampoo

Not enough purple shampoo won’t tone your brassiness, while using too much too often will turn your hair ashy or purple. It's best to “use it once a week depending on how often you shampoo,” Brown says. With purple shampoo, you can maintain a fresh blonde look and prevent your hair from looking brassy and yellow by just using one every couple of washes, says Kell. But just like any hair maintenance product, there are some dos and don’ts.

OGX Blonde Enhanced + Purple Toning Shampoo

Next, work the purple shampoo into a lather and massage it into hair before letting it sit; how long you should let it sit depends on what product you're using and its instructions. Then, simply rinse and follow up with either your conditioner of choice or the corresponding toning conditioner. Purple shampoo on brunette hair with highlights, or coloured hair, can be a very effective toner. Best of all, purple shampoo is also FDA-approved and safe to use on any hair type.

purple shampoo on brown hair

At the time of publishing, we were not able to find any probiotics from a Black-owned and/or Black-founded business. If you know of one we should consider, please email us at and we will evaluate the product ASAP. The DpHUE Cool Blonde Shampoo ($26) is made with silk proteins and hibiscus-flower extract to strengthen your hair and keep it toned down.

purple shampoo on brown hair

If you choose a highly pigmented purple shampoo, just make sure you don’t leave it on for too long, or you risk accidentally giving your hair a violet tint. Unlike many purple shampoos on the market, this one is formulated specifically for silver hair. Aging hair has unique needs, and this shampoo addresses those needs by strengthening hair with bamboo, adding volume with hops, and regulating oil production with sage, all while neutralizing brassiness. For example, if you have naturally dark brown hair, a green shampoo would be best since red is the undertone in dark brown hair, and green counteracts enhance color and remove any brassiness, she says. Blue shampoos are great for blondes with a more caramel highlight and brunettes with orange and brassy tones, says Benson. Blue is the best color for these orange-y tones because it counteracts and neutralizes it, says Byrd.

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This product works like magic to maintain your cool, beige, ash, biscuit, or buttery blonde shade, and it’s equally effective for shades of gray and silver. The cool purple pigments gently neutralize unwanted brassy and yellow tones, ensuring that the color stays fresh and doesn’t turn warm in between salon visits. A purple-colored shampoo contains purple pigment to neutralize brassy and yellow tones on lighter hair. “The main reason it is purple is that on the color wheel, it is the direct opposite color of yellow, which means purple and yellow will cancel one another out,” explains Kandasamy.

How To Use Purple Shampoo For Cooler, More Vibrant Hair

"Purple is opposite on the color wheel to yellow; therefore, purple cancels out any unwanted yellow tones to make the perfect blonde." About 10 days later, I continued my “science project,” and used the conditioner alone with my regular shampoo—recommended for subtler toning and brightness. This time the resulting color was perfect, and I reveled again in how soft and supple my hair was.

Olaplex No.4P Toning Shampoo

The healthiest purple shampoos are those that are sulfate-free and contain natural ingredients. Some examples include the Pureology Strength Cure Best Blonde Purple Shampoo and the Amika Bust Your Brass Cool Blonde Shampoo. These shampoos can help maintain the health and integrity of the hair while also neutralizing brassy tones. Unlike other deep purple shampoos, R+Co's naturally pigmented option “is light purple, making it perfect for everyday use,” says O’Connor says. “Plus, it has a coconut cleanser to help remove buildup, while keeping strands soft.” This conditioning shampoo is so mild and effective, it's safe for both blonde and silver strands.

If you frequently dye your hair blonde, it’s pretty easy to make your way through bottles of purple shampoo—so you’ll want one that you don’t have to budget for. We recommend this one from Kristin Ess, which you can get for under $15. It can be used on both blonde and brunette shades to keep the color fresh and is a great pick if you like having an ashy tone to your hair.

Leave this shampoo on for a few more minutes than usual—three to five, to be exact—to allow it to fight brassy tones whether you’re blonde, have highlights, or want to retain a nice shade of gray. Olaplex is beloved by blondes and stylists all over—for good reason. Olaplex’s blonde shampoo ensures non-brassy strands without drying them out, and is scientifically proven to boost blonde three times brighter than other top brands. Its bond-rebuilding formula fortifies strands, making hair feel and look stronger every time you use it. Although purple shampoo might create the illusion of lighter hair, Richards says it doesn’t actually have a lightening effect.

By following these simple tips, your hair will not only look better but will also help to maintain your color longer. Using a reputable heat protector is also beneficial for maintaining your color longer and adding luster and shine to your freshly shampooed hair. But the most important part is that you hydrate your hair sufficiently. When applying conditioner, start at the middle of your hair and down to your ends. Make sure to pay close attention to the ends as they tend to get the driest after using purple shampoo. But it may turn the tresses light purple if you leave it for too long.

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